Creative Financial Planners
A professional site that balances authority with approach.
As a company that manages individual's assets and wealth, it was important for Creative Financial Planners to have a website that accomplished two important tasks: to demonstrate their position as credible advisors and leaders in the industry but also to ensure a sense of approachability for potential new customers. We created a bright, airy site that evokes a sense of lightness and trust through smart images, rounding out of harsh edges, and custom overlays. The content strategy was developed to educate new clients, to define CFP’s core values, and to use minimal, but effective text to encourage viewers to easily “take the first step.” The development of CFP’s leading line defines their mission in a confident and straightforward way that not only establishes professionalism, but evokes a sense of action from the client.
+ Custom Wix Website
+ Content Strategy